Built for contractors who meet homeowners in person
The next job might start while you're working on this one.
A neighbor stops by. Someone asks about the project. A homeowner mentions something they've been meaning to fix. CapLead helps turn those everyday conversations into permission-based next steps before the workday moves on.
Keep your estimating software. Keep your CRM. Keep running the job. CapLead helps capture the conversations that might never reach them.
CapLeadDone-for-you setup
We build the page, QR, and sequence
Permission-based SMS
Homeowner opts in before any text
Carrier compliance handled
A2P registration done for you
30-day money-back guarantee
No long-term contract
Real-World Moments
The next job is already happening around you.
Homeowners don't always fill out a form or call the office. Sometimes they just ask.
The Neighbor
“Who did your roof? Mine probably needs replacing.”
The Drive-By
“I saw your truck. Do you guys do kitchens too?”
The Referral
“My sister needs exactly this kind of work.”
The Existing Customer
“Could you take a look at something else while you're here?”
Conversation
A real-world moment on the job site
Scan / Tap / Share
Phone-displayed QR, printed QR, compatible NFC, or a shared link
What can we help with?
Request an Estimate · Project Question · Future Project · Referral
Permission + Contact + Context
Compliant opt-in in 10 seconds
Immediate Next Step
Timed SMS follow-up starts automatically
Existing Contractor Workflow
Your CRM, estimating software, or dispatch board
You were there when they asked. Make sure you're still there when they're ready.
Your Existing Software
Already have contractor software? Good. Keep it.
CapLead isn't trying to manage your crews, estimates, invoices or jobs.
That's what your existing contractor software is for. We don't replace it.
Those systems become valuable once an opportunity exists.
They help you estimate, schedule, and manage work — but only after a lead becomes a real opportunity.
CapLead helps with the conversation that might otherwise never become one.
We capture the informal interest and turn it into a permission-based next step.
Input
Informal Interest
CapLead
CapLead
Output
Qualified Next Step
Handoff
Handoff
Destination
Existing Contractor System
See It In Action
See CapLead in Action
See how a promising job-site conversation becomes a clear, permission-based next step.
Read the demo transcript
- A homeowner scans a CapLead QR code with their phone.
- An automated SMS is sent within seconds: "Thanks for stopping by — reply YES to schedule."
- The lead replies YES. CapLead logs the reply and alerts the contractor instantly.
- The CapLead dashboard updates with the new hot lead, ready to book.
391%
higher conversion when contacted within minutes
98%
SMS open rate vs 20% for email
78%
of buyers choose the first business that responds
24/7
immediate response — even while you're busy
The Conversation, End-to-End
From conversation to clear next step.
Touch 1 — Immediate
Today 9:41 AM
CapLead
Hey Sarah! Thanks for stopping by today. Reply YES and we'll get your estimate scheduled. — Mike @ ProRoofingLead Reply
Today 10:43 AM
Sarah Johnson
Yes please — Tuesday afternoon works for me.🔥 Hot Lead Alert
Today 11:44 AM
CapLead
🚀 NEW LEAD! Sarah Johnson replied YES and wants to book. Tap to view.Core Use Case
From Job-Site Conversation to Clear Next Step
A homeowner sees your work
Roof tear-off, new unit on the pad, a truck parked in the driveway — someone nearby is already interested.
You give them an easy next step
Scan your CapLead QR right off your phone — or a printed QR on a truck decal, yard sign, door hanger or estimate folder.
They opt in on your branded page
Name and mobile number, your logo, clear SMS consent language. Ten seconds, no app.
CapLead follows up automatically
First text within 5 minutes, then 24 hours, then 72 hours — while your crew keeps working.
They reply when they're ready
Questions about price, timing, or scheduling come back as a normal text message.
You get alerted and book the estimate
A hot lead alert hits your phone with their name, number, and message so you can call back warm.
“Here, scan this.” The interest gets captured while the conversation is still fresh.
On Your Phone
Your CapLead experience can live right on your phone.
Keep your CapLead QR on your phone and present it whenever a promising conversation happens. The other person simply scans it to continue the interaction. No proprietary card or additional hardware is required.
Use what fits the moment.
Your phone is only one way into CapLead. The same CapLead experience can be connected to QR signage, printed materials, compatible NFC products, digital business cards or a shared link.
- DisplayPhone QR
- ScanPrinted QR / signage
- TapCompatible NFC card or tag
- ShareDirect link / digital business card
Already use a digital business card or NFC product? Keep it. CapLead doesn't require you to replace the way you already share your information — connect the CapLead experience to the touchpoint that fits your workflow.
Access method → CapLead → intent + permission + context → immediate next step → your existing workflow.
How It Works
You keep working. We get you live.
The flow above is the whole product. Everything below is what it takes to switch it on.
Your go-live timeline depends on 4 things
Onboarding accuracy
Correct legal name = no delays. No EIN needed for most setups.
Policy pages
Privacy policy + terms must be live
URL alignment
Domain must reflect your business name
A2P approval
A2P 10DLC carrier registration — we handle everything
Most clients are live and capturing conversations within 7–10 business days on toll-free messaging. If you choose a local A2P 10DLC number, plan on a 2–4 week managed implementation. We'll keep you updated every step of the way.
Where To Use It
Scan, tap or share. Everywhere you already are.
Physical touchpoints capture interest even when you're not standing there.
Truck decals
Yard signs
Job-site signage
Business cards
Door hangers
Estimate folders
Access points you already own
Truck decals, yard signs, job-site signage, cards, door hangers and estimate folders become simple access points. Printed QR, compatible NFC and shared links are just the doorway — the conversation still belongs to you.
What's Included
Everything set up for you.
Branded QR code assets
Print-ready files for decals, signs, cards, and folders.
Branded lead capture page
Your logo, your trade, compliant opt-in language.
Follow-up that continues the conversation
Timed messages at 5 minutes, 24 hours, and 72 hours.
Hot-lead reply alerts
Instant text and email the moment a homeowner replies.
Carrier-compliance support
A2P 10DLC brand and campaign registration handled for you.
Monthly reporting
Scans, opt-ins, replies, and follow-ups sent.
Lead-data export
Your leads are yours — export to CSV any time.
Follow-Up Sequence
Your Leads Never Go Cold
Immediate
within 5 min
First touch — highest conversion window
24 Hours
next morning
Morning follow-up — still warm and timely
72 Hours
day 3
Peak reply-rate window — data-proven sweet spot for service businesses
Timing based on Velocify and CTIA conversion research across service industries. 3 touches in 72 hours outperforms longer sequences for in-person leads.
Technology preserved the context. You continue the relationship.
When you pick the conversation back up, you already know who they were, where you met, what they were interested in, and the next step they asked for. The follow-through is still yours — it just isn't starting from scratch.
Setup Timeline
Why Toll-Free First? Speed Without Skipping Compliance.
There are two setup paths. Toll-free messaging typically goes live in 7–10 business days, reflecting toll-free campaign verification and messaging activation. A local number on A2P 10DLC is typically a 2–4 week managed implementation — that window covers preparing and aligning your opt-in experience, business identity, messaging use case, consent language, Privacy Policy, Terms & Conditions, campaign information and registration. We default to toll-free so you're capturing conversations fast; a local number can be added anytime and runs in parallel.
Days 1–3
We build your landing page, QR code, and SMS system
Days 3–8
Toll-free verification (we handle everything)
Days 7–10
You're live — timely follow-up running around the clock
Most of our clients are fully live and capturing leads within 7-10 business days.
Monthly Reports
You'll Always Know What's Working.
Automatic monthly lead reports delivered to you, your client, and whoever else needs to see the numbers.
Every month on the 1st, CapLead sends a branded performance report covering every lead your QR system captured — total leads, SMS delivery rate, and a full CSV of every submission. The report is automatically sent to your admin email, your client's email, and any optional CC address you configure per deployment. No logging in. No manual pulls. Just proof that the system is working, in your inbox every month.
Auto-Delivered on the 1st
Leads + Delivery Rate
Admin, Client + CC Included
Dedicated Toll-Free Number, Live in Days — Not Weeks
Every client gets a dedicated toll-free number for fast, reliable delivery — typically verified and live within 7–10 business days. Want a local area-code number too? Add it anytime — most clients start with toll-free and upgrade once they're already capturing leads.
Your Monthly Lead Report — Delivered Automatically
Every month, CapLead emails you a complete list of every lead captured — name, phone, date, and follow-up status. Your list, your asset, forever.
Before CapLead
Job-site leads slip through the cracks.
- Business cards that end up in a truck console or a junk drawer
- Paper notes and scribbled numbers from the job site
- "I'll call you later" — and later never comes
- Follow-up forgotten while your crew is on the next job
After CapLead
Consistent. Timely. Ready for follow-through.
- A tap, scan or shared link captures interest while the context is fresh
- Branded opt-in page the homeowner completes in 10 seconds
- Permission-based messages at 5 minutes, 24 hours, and 72 hours
- Reply alerts straight to your phone — every captured opportunity gets a first response
Built For
Trades that quote jobs on the driveway.
Roofing
HVAC
Electrical
Plumbing
Landscaping
Construction
Remodeling
Painting
Restoration
Why CapLead wins
Built to be trusted.
Secure
Encrypted at rest & in transit
SMS Compliant
A2P 10DLC registered
Cloud Hosted
99.9% uptime
Reliable
Carrier-verified delivery
Fast Setup
Live in 7–10 days
Business Ready
Built for service pros
No EIN Needed
Sole proprietors welcome
Pricing
Simple pricing. No surprises.
One-time setup covers everything — landing page, QR code, A2P registration, and your dedicated SMS numbers. Monthly fee covers messaging, maintenance, and support.
30-Day Lead Guarantee
Zero leads captured in 30 days? Full refund. No questions.
Try it live
Scan to see CapLead in action
Point your phone camera at the QR code to experience the exact opt-in flow your leads will see.
Starter
- Complete system build and deployment
- Branded landing page on your subdomain
- Up to 200 leads/month
- 1 dedicated toll-free number included
- QR code delivered (PNG + SVG)
- End-to-end tested before handoff
- Email support included
- Monthly lead report — emailed to you
30-day money-back guarantee
Typical go-live: 7–10 business days
Growth
- Everything in Starter
- 3-touch automated drip — 5 min, 24 hours, and 72 hours (peak conversion window)
- Proven to outperform single-touch by 3x
- A2P 10DLC registration handled for you
- Custom branded landing page
- Hot lead alert — instant reply forwarding to your phone
- SMS copy optimization
- Priority support
- Monthly lead report — you + client + CC
30-day money-back guarantee
Typical go-live: 7–10 business days
Pro
- Everything in Growth
- 1 toll-free number (live in 7-10 business days) + 1 local 10DLC number (live in 2–4 weeks, runs in parallel)
- Custom drip timing — you define it
- Up to 7 automated follow-up touches
- Multiple locations or campaigns
- Full white-label under your brand
- CRM or webhook integration
- Dedicated onboarding call
- SLA-backed support
- Custom branded monthly report
30-day money-back guarantee
Typical go-live: 7–10 business days on toll-free; local number follows in 2-4 weeks
Hot Lead Alert
+$29/month
Add instant reply forwarding to any plan. The moment a lead responds to your follow-up, their message hits your phone. Included free in Growth and Pro.
Local Number Upgrade
+$97 one-time, +$10/month
Add a local area-code number alongside your toll-free number. Your toll-free system stays live and active the entire time — the local number simply joins once its 2–4 week carrier registration completes.
Add-on Service
CapLead Managed Policy Pages
We build and host your privacy policy, terms page, and business hub on caplead.app — no domain or DNS setup required.
$247 one-time for Starter clients
Included automatically in Growth and Pro plans.
Not sure which option is right for you? Reply to your welcome email and we will advise before setup begins.
Add-on
Managed Pages
Want a cleaner URL? We'll host your opt-in page on a custom subdomain or your own domain.
Managed Pages Add-On
Available with any plan
- Custom subdomain on caplead.app — your-business.caplead.app
- Or use your own domain — connect.yourbusiness.com
- We handle all DNS configuration and SSL
Carrier-Verified Before We Send
Every number on our platform goes through the same federal carrier verification process used by enterprise SMS platforms. We don't skip it.
Two Setup Paths, Clearly Stated.
Toll-free messaging is typically live in 7–10 business days — toll-free campaign verification and messaging activation. A local A2P 10DLC number is typically a 2–4 week managed implementation covering your opt-in experience, business identity, use case, consent language, policies and registration.
Your Audience Grows While We Verify
Your opt-in page goes live immediately. By the time your first message sends, you're launching to a list that's already waiting.
SMS platforms that skip verification skip accountability. We don't.
Onboarding Checklist
From signup to live in 7–10 business days on toll-free.
Choosing a local A2P 10DLC number instead? That path is typically a 2–4 week managed implementation and runs in parallel without taking your toll-free system offline.
- 1
Kickoff call
We confirm your branding, target audience, and SMS reminder copy.
- 2
Subdomain & page build
Your branded opt-in page goes live on your subdomain.
- 3
Number + A2P provisioning
We assign your dedicated toll-free number and handle carrier compliance registration.
- 4
QR code delivery
You receive your QR code as both PNG (digital) and SVG (print). Drop it on signage, business cards, vehicle wraps — anywhere.
- 5
End-to-end test & handoff
We scan, opt in, and verify the SMS fires before going live.
Built By Empowered Solutions
A small team obsessed with one thing: making sure no lead is ever missed.
CapLead helps contractors preserve promising real-world interest while the conversation is still fresh, then uses simple access and permission-based messaging to help that opportunity reach the people and systems responsible for follow-through.
Tap, scan and shared links are the access mechanisms. SMS, email and reply alerts are the continuation mechanisms. The relationship — and the estimate — still belong to you and the software you already run.
FAQ
Questions, answered.
Your next job-site conversation could be your next booked estimate.
Put follow-up on autopilot without adding another task to your crew. We build the branded opt-in page, QR assets, SMS sequence, and handle carrier compliance for you.
30-Day Money-Back Guarantee
Done-For-You Setup
A2P Compliant — Texts That Actually Land
30-day money-back guarantee. Setup begins within 48 hours of onboarding call.